Apple is announcing it’s best phone yet and we are expecting some big changes. Tune with us to follow official details from the Apple event on September 12, 2017. The first-ever event at the Steve Jobs Theater.

Event over

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Apple Steve Jobs Theater

  • 9000 Trees
  • Powered by 100% Renewable energy
  • Largest on site solar installation
  • Visitors Center with Augmented reality experience
  • Apple retail store
  • “Today at Apple” experience where you learn stuff like photography, illustrations, coding,…
  • New stores opening
  • 56000 Employees in Apple Stores,

Apple Watch

  • 50% Year-over-year growth
  • Apple watch became number 1 watch in the world passing Rolex
  • 97% Customer satisfaction rate with Apple Watch
  • Adding Smart Activities coaching (high intensity training, Swimmers)
  • Most used hearth rate monitor in the world (updated app, resting rate, recovery rate)
  • Will notify you when you have above average hearth rate when it notices that you are not active to prevent health problems
  • Announcing Apple Hearth Study (Will use data from watches and provide insights back to users)
  • NEXT GENERATION SERIES 3 APPLE WATCH ANNOUNCED
    • Cellular built in
    • works without iPhone
    • Able to stream songs to Apple headphones without iPhone
    • 40 Million songs available
    • New dual core processor 70% better performance
    • Siri can talk on Apple watch
    • New W2 Wireless Chip (50% more power efficient)
    • Display is the antenna
    • New electronic sim card
    • Same size as series 2 apple watch
    • Bands: Gold Aluminum, Gold, Sport loop, new Nike, Gray ceramic,…
    • 2 versions
      Standard $329
      Cellular $399
    • Orders starting 15 Sep
    • Available on 22 Sep

Apple Series 3 Watch

 

Apple TV

  • Awarded 2nd Emmy for Apple TV
  • Apple TV 4K announced
    • 4K resolution… obvious
    • 4K HDR 10 support + Dolby Vision
    • New UI: clearer, sharper & more vibrant
    • Spider man trailer with Valve Portal Gun removing ATM cover
    • A10X chip, same as iPads (4x GPU pefromance, tvOS,
    • 4K moves same price as HD
    • 8 Countries supported (was only USA)
    • Live Sports (notifications if games upcoming or starts, time remaining)
    • Live News
    • Play more and better games on new Apple TV 4K (I can feel ps4/xbox gameplay quality will soon be integrated)

Prices and Availability

  • Price $399
  • Orders starting 15 Sep
  • Available on 22 Sep

iPhone 8 & iPhone 8 Plus

  • iPhone 8 & iPhone 8 Plus Announced
    • Front glass + Back
    • Silver, Space Gray, Gold Finnish Colors
    • Most durable glass in smartphone ever
    • Water & Dust resistant
    • 4,7″ / 5,5″ displays
    • New A11 Bionic Chip
      • 25% faster performance than A10
      • 70% multi thread performance increase over A10
      • New Pixel Processing

CAMERA

    • New 12MP censor
    • 38% more light
    • Deeper pixels
    • New color filter
    • iPhone 8 Plus has 2 new sensors 1.8f 2.8f
    • Portrait Lightning feature (dims background and puts your face in focus – also available after you take the photos!)
    • Highest quality video capture ever in smartphone
    • 4K 60fps video
    • 1080p 240 FPS

Augmented reality

  • full AR game demonstrated (1,2 million polygons at the same time using Unreal Engine with 4K textures)
  • Used with Metal 2
  • Spacial audio (closer you are, volume increases)

Wireless

  • LTE advanced, Bluetooth 5.0, Airpods
  • Wireless charging (car, airport, furniture,..)
  • Qi open wireless standard

Prices and Availability

  • iPhone 8 64 GB $699
  • iPhone 8 256 GB
  • iPhone 8 64 GB $799
  • iPhone 8 Plus 256 GB
  • Orders starting 15 Sep
  • Available on 22 Sep

iOS11

available on September 19

iPhone X

  • iPhone X announced
  • water and dust resistant
  • space gray and silver colors

Display

  • Super Retina Display 5,8″
  • 2436×1125 resolution with 458 ppi
  • OLED; HDR10; 1.000.000:1 contrast ratio
  • 3D touch
  • No home button, swipe up to wake, same for app closing
  • Face ID (unlock phone with your face)
    • TrueDepth Camera System ( IR Flood illuminatior, front camera, dot projector)
    • A11 Bionic Neural engine to process the recognition
      • Dual core
      • 600 billion operations per second
      • real time processing
      • face data protection, all processing done on the device
      • Works with Apple Pay and 3rd party apps
  • 1:50000 chance that a person unlocks your phone using
  • 1:1000000 chance with Face ID
  • Animoji (tracks your face and animates emojis in 3D that you can share with your friends. Also with voice ofcourse)

Camera

  • 2 new sensors 1.8f 2.8f
  • Dual OIS
  • Quad-LED True Tone flash
  • Improved selfie camera
  • Same A11 chip as iPhone 8
  • Battery Lasts 2 hours more than iPhone 7
  • Announced new wireless charging mat that allows multiple wireless charging devices called AirPower

 

  • Prices From $999
  • iPhone X 64 GB
  • iPhone X 256 GB
  • Order from October 27
  • Available on November 3