GAMING SPONSORSHIP

Gaming Sponsorships

General

Gaming sponsorships are considered when you get something (money, service, goods) in return for playing games. Gaming sponsorships are with us for more decades and provide a good living for millions of gamers. There is plenty of room for everyone and companies are happy when they find someone to sponsor.

“companies sponsoring you get more in return, than person being sponsored”

In a way, you serve as a marketing platform for the company providing services.

Additionally worth mentioning is that gaming industry is growing every year, especially eSports which has almost 100% YTY growth for the past several years. And prize pools reaching the values of 25 million $ (The International 2017), really gets you hyped as a (pro)gamer!

Gaming Sponsorships Requirements

Each company has it’s own terms and conditions when it gets to sponsorship. It may vary between subscriber base, concurrent view count, skill in specific game, good online presence, charisma, team play… etc.

“don’t get scared”

If you have what it gets you will for sure achieve your goal. Just be sure you have something to show to the companies before sending out the emails and filling out forms.

Tips Before Applying

  • Don’t apply too early
  • Companies love numbers
  • Show your achievements
  • Sell yourself
  • Be professional
  • Grow you social presence
  • Know what you want from gaming sponsorships

Platforms & Websites

There are few platforms available where you have a chance to be sponsored for playing your favorite game, or you might be a company that has a products worth sharing to all the gamers out there.

“The more people you reach, the more you can ask in return”

Below are just few of the websites that offer quality sponsorship agreements, but don’t wait when it gets to gaming sponsorships. Companies would love to work with you if you have something to give back. And that is the follower base.

Will be updated in the future. Send me an email and I will add you on the list.

1.HELLOGAMERS

Available platforms

  • PC
  • Playstation 4
  • Xbox One
  • Mobile
  • Blog

Benefits

  • Tailored Gaming Profile
  • Real-Time Statistics
  • Get notified with sponsorship matches
  • Advertise your sponsorship packages
  • Highlight what makes you unique
  • Manage it all from a single dashboard
  • Search for sponsors and other gamers
  • Guide you step by step when you’re ready

2.Twitch

Available platforms

  • PC
  • Playstation 4
  • Xbox One
  • Mobile

Benefits

  • Advertising revenue
  • Channel subscriptions
  • Streaming platform with millions of daily users
  • Real-Time Statistics
  • promotional keys
  • Dedicated support
  • Automated video transcoding
  • Sponsored game events
  • TeeSpring Campaigns (sell t-shirts)

3.Battle Beaver Customs

Available platforms

  • Playstation 4
  • Xbox One

Benefits

  • Company focused on custom gaming controllers & DIY parts
  • Dedicated team
  • Individual agreement

4.Youtube Gaming

Available platforms

  • PC
  • Playstation
  • Xbox One
  • Mobile

Benefits

  • Advertising revenue (Google AdSense)
  • Channel subscriptions
  • Superb Quality & Speed
  • Great phone app
  • No contract needed
  • Ability to rewind live stream

5.VideoGamesPayMyBills (affiliate)

Available platforms

  • PC
  • Playstation
  • Xbox One
  • Mobile

Benefits

  • Make $50-100 Per Sale Depending on number of sales
  • Ability to work 1on1 with team
  • Free marketing content – Banners, marketing material ect
  • 90 day cookie time
  • Affiliate tracking
  • Video Guides

6.Corsair Sponsorship

Available platforms

  • PC
  • Playstation
  • Xbox One
  • Mobile

Benefits

  • Product sponsorship (each sponsor gets gaming equipment)
  • Brand support
  • Travel assistance
  • Product development
  • Cash sponsorship

7.Razer Sponsorship

Available platforms

  • PC
  • Playstation
  • Xbox One
  • Mobile
  • Blog

Benefits

  • Elite partnership package for Esports athlete career progression
  • Access to the world’s finest gaming peripherals, systems and software
  • Membership to the Razer affiliate program
  • Work with the best in Esports – industry career and marketing advice program
  • Exclusive Team Razer apparel
  • Induction to extensive product testing, validation and creation program
  • Access to exclusive new game betas

Types of Gaming Sponsorships

Below are types of gaming sponsorships:

Financial Sponsors

As the title says, the main value in this type are the finances, and they are usually outlined by sponsorship agreement. Mainly gaming companies like getting involved with gaming prodigies. By doing this they sponsor their activities by offering money in return.

The companies that do this kind of gaming sponsorships are out for various services. The services may include advertising company logos, newsletters, promotional materials and press releases. These companies promote their companies and gain profits by outsourcing gamers. Outsourced gamers will mainly receive support via money.

By doing this, gamers are easily motivated into advancements of both talent and careers.

In-kind sponsors

These kind of sponsors donate goods and services. Gaming hardware being one of the most common ways accepted by gamers. Provision by such sponsors makes gaming easier for all.

Pricing is not majorly involved for they provide ready made products in exchange of services. They may provide food items for gamers and even other gamer branded products. More so they may stage advertisement joints for gamers as they pursue their passion. By being so strategically positioned in gamers lives they have a major influence on them.

Media sponsors

Finances or securing of media coverage is done by these kind of sponsors. A fair amount of pricing is involved in every aspect. More so the sponsors may put up bill boards so as to advertise various products. Gaming sponsorship through this method is quite efficient. The media sponsors may also want to advertise themselves and will work with the agreement tabled. Mostly this is done by the sponsors saying they were in association with the gamers.

Media sponsors work hand in hand with multiple co-operations and hence the fastest success channel.

Professional eSports sponsors

They sponsor various eSports activities. By bringing their focus directly to gamers, they provide the most influence out of the players. You are basically covered end-to-end from all aspects. Travel, living, equipment, money,… not a problem. In exchange for complete dedication and career in gaming. The downside is that it is the hardest to achieve and you need to be “talented” or practice really hard.

Signature sponsors

Numerous companies may be asked to sponsor a gaming event. In this instance a premium fee is required for one to be a signature sponsor. Mostly the signature sponsor usually sponsors various commercial perks in a gaming event.

They may host an exhibit booth in the gaming sponsorship. They can also have a chance of speaking to the attendees, more so may receive free tickets. In gaming events such sponsors are highly appreciated for the effort put in the gaming events.
Though covering the most coveted role. They give techniques on how to handle a specific field.

Labor Sponsors

Such sponsors in a gaming events donate their time and employees. Pricing isn’t much considered in this type of sponsorship.

Below is a list of activities performed by the sponsors.

  • Guiding people to their seats.
  • Pitching up tents for the event.
  • Commentating on activities taking place.
  • Giving of directions to people in the event.
  • Provision of security to areas of restricted access.

By doing the outlined activities there is much ease in co-ordination of activities. Labor being the area which covers ground in events. It helps in making people more conversant in interaction on one-to-one basis.

Location sponsors

In such an instance the sponsors may offer company facilities for use by gamers. Gamers then access the various facilities in different locations. Gamers may be given access to the board meeting room and have their meetings there. More so, pricing is not much entailed in this form of sponsorship. By gaining access to these venues activities are ran with ease for all to use.Sponsors who provide such services always have a great effect in the gaming world.

Promotional Sponsors

They are the sponsors who promote products in an event. This may happen in a gaming event where some products are promoted by a company. The pricing involved in this kind of sponsorship is small and may affect the least. By doing this they are able to establish a stable market for the various gaming products. They tend to major on best they can find in an event. Sponsors of this type are highly dependable and give solutions with ease.

Community event sponsors

They sponsor events in their communities or various groups. In gaming events, such sponsors give support to gamers and their community. Pricing mainly has no major effect in such events. Sponsors provide both moral and financial support. They usually advertise them self at the gaming event.

The best part of such sponsored event is that sponsors are able to engage the activity of each of their members. By doing this they advertise the businesses in their communities.

Conclusion

Gaming sponsorships have evolved with time. The best way in standing out in the times like thse as a gamer is by getting sponsors. Many benefits come with it where you can be listed as a gaming affiliate. Opportunities from game developing companies come your way. One is able to gain a standing in the gaming community. Many people have made gaming their careers. The best part about gaming is that it evolves as time goes on by and by. Sponsors today lead to major boost in the gaming industry. The robustness is felt each day in this amazing field.